A/B Campaigns

A/B campaigns are a great way to test subscriber's receptivity to a campaign.
You can list your existing A/B campaigns by clicking "Email Marketing/A/B Campaigns."
Add a new A/B Campaign and choose what you want to test:

• Sender
• Subject
• Message
• Sender + Subject + Message
• Sender + Subject
• Sender + Message
• Subject + Message

After choosing an option, a new page will load with all the options. For this example, we will choose "Subject + Sender"

 

[Imagem indisponível no export Freshdesk — referência original]


As stated in the picture above, we have three important columns that include results from both versions A and B. Views, Clicks and Conversions. These values are real-time values. The last column will have a link to the resulting winning campaign. If you choose to determine the winner manually, you can edit the campaign, and you will see two buttons:

• Send Version A
• Send Version B