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Full Feature List

Filipe Sá

Last Update a day ago

Subscribers

This extension uses Magento® built-in newsletter management system
Out-of-the-box compatibility
Import existing subscribers
Import External subscribers
Automatically add new customers as subscribers
Send campaigns to customers, instead of subscribers (if you have a product recall or other non-marketing related information to send to customers)
On every campaign, subscribers can:
- Manage their subscription preferences
- View the campaign online

Conversions

Track conversions per campaign/subscriber/tag/Autoresponder

Campaigns (SMS & Email)

Filter deployment to specific:
- Store views
- Customer groups
- Subscriber tags
- Customer Group
- Customer Segment (saved)
- Customer Segment (unique to that campaign)
Track Stats (conversions, opens, clicks) per campaign
Auto-login customer on campaign open
Campaign Dynamic Deployment
- Send messages at hours that users are most likely to view them
Recurring campaigns
- Run
- Daily
- Weekly
- Monthly
  - 1-31
  - First Monday.
  - […]
  - Last Monday
  - […]
  - last day
- yearly
- Run X times
- Run Until m/d/Y
- Do not send to the same subscriber more than once
Reports By
- Day
- Hour
- Browser
- Links Clicked
- Conversions
- Locations

Customer KPI’s

View detailed information about your customer store activity

Customer Lifetime Value

Define up to 10 formulas to get valuable information for your customer activity and future project revenues.
Over 25 variables available to build your formulas
Formulas are also applied to Segments

Widgets

Insert these widgets in any campaign, and you will get information generated to every subscriber. One campaign can potentially have different content for every subscriber.

Coupon generation
- Generate a unique coupon per subscriber
  - Optionally, force a match between subscriber’s email and order email
  - Add expiration date coupon
- Product recommendation based on subscriber activity.
  - Products Attributes
    - Based on Layered navigation
  - Related Products from Last Completed Order
  - Related Products from Previous Completed Orders
  - Products in Abandoned Cart
  - Most Viewed Categories
  - Specific Category
  - Wishlist Items
  - Product Views
  - Recent Added
  - Product Recommendations (Based on a custom engine)

Templates

Message Templates
Design Templates
Template Variations
- In the same campaign send different templates to different groups
  - Subscriber
    - Age
    - Gender
    - Group
    - Interests
    - Store view
  - Use Magento Variables
  - Use Magento Widgets

Follow Ups

Filter recipients based on
- Didn't Open the Message
- Opened the Message
- Didn't clicked on the Message
- Clicked on the Message
- Didn't made a purchase (No Conversion)
- Made a purchase (Converted)
Automatically replaces {subject} and {content} in the follow-up with the original message
Define after how many days after the campaign is sent, the follow up should be sent

Autoresponders

Use one of the following triggers
- Campaign
  - Open
  - Clicked Any Campaign Link
  - Clicked Specific Campaign Link
- Customer
  - Birthday
  - Last Store Activity
  - Login
  - Signup
- Forms
  - New Entry
- Magento
  - Internal Event
- Order
  - Bought Specific Product
  - New Order
  - Order Status Changes to [any Magento available status]
- Product
  - Expected Lifespan Reached (X days before)
- Review
  - New
  - Status Changes to Approved
  - On a Bought Product
- Search
  - New Search
- Shipment
  - With tracking number
  - Without tracking number
- Shopping Cart
  - New Abandoned Cart
- UTM Campaigns
  - URL detected
- Chained actions
  - Email Notification - Get an email notification when some event occurs
  - SMS Notification - Get an SMS notification when some event occurs
  - Email - Send an email (campaign)
  - SMS - Send an SMS (campaign)
  - Wait - Wait a specific amount of time before step into the next action
  - Condition - Build a condition to be checked
    - Subscriber open/not open, converted/not, view/not
  - Customer - Update Customer Information
  - Subscriber - Update Subscriber Information
  - Unsubscribe - Cancel Subscriber's Subscription
  - Web hook - Call an external service
  - Add to Segment
  - Remove from Segment
- Cancellation events
  - Chained events can be stopped by one of the following events:
    - Campaign - Open
    - Campaign - Clicked Any Campaign Link
    - Review - New
    - Review - Status Changes to Approved
    - Review - On a Bought Product
    - Sales - New Abandoned Cart Appears
    - Customer - Signup
    - Customer - Login
    - Customer - Last Activity
    - Shipment - Tracking Added to Shipment / New Ship. W/ Tracking)
    - Shipment - New Shipment (NO tracking number)
    - Order - New Order
    - Order - Status Changes [any in Magento]
  - Send only once to the same subscriber
  - Cancel queueing campaigns to the subscriber if an order is created

Tags

Tags for Subscribers, Autoresponders, A/B Campaigns, Campaigns
View conversions per tag

A/B Campaigns

Test
- Sender
- Subject
- Message
- Sender + Subject + Message
- Sender + Subject
- Sender + Message
- Subject + Message
Define the percentage of subscribers who will receive the test campaigns
Define how the winning campaign will be determined
- Views
- Clicks
- Conversions
- Manually
Define the number of days to send the general campaign after

Forms

Add forms to capture subscribers

Possibility to allow only customers to submit forms
Define form start and end date
Define max entries
Define successful message and redirect URL
Add a variety of form elements
- Checkbox (One)
- Checkboxes (Multiple)
- Country List
- Date
- File
- Email
- Hidden Field
- HTML Text
- Long Text
- Number
- Phone Number
- Rating
- Radios (Multiple)
- Select List
- Text
- URL
Variety of element options
- Name
- Default Value
- Disabled
- Placeholder
- Hint
- Pattern Validation
- Active
- Checked
- CSS Class
- Unique Value
- Map to Customer Attribute
- Map to Subscriber field
- Sort Order
- Min Number
- Max Number
- Max File Size
- Allowed Extensions
Export Form Entries
Require entry confirmation in email
Create form to show in the “Account/manage Newsletter” page and in the “Manage Subscription” newsletter footer link
Create a custom template

Segments

Segment your subscribers
- Customer Attribute
  - Every single customer attribute will be available here. Email, first name, last name, etc.
- Customer Activity
- Days with an abandoned cart
- Shopping Cart Total
- Number of Products in Shopping Cart
- Products Qty in Shopping Cart
- Days to anniversary
- Customer age
- Days with a pending payment for an order
- Days since last complete order
- Days since first complete order
- Days since the last review
- Days since last product tagged
- Days since account creation
- Number of Reviews
- Number of Tags
- Number of Completed Orders
- Percentage of Completed Orders
- Lifetime Sales Amount
- Lifetime Sales Average
- Percentage of Global Average Order Amount
- Viewed Products in the category
- Viewed Products in the last 7 days in the category
- Views Products frequently in the category
- Viewed Products with the attribute
- Viewed Products in the last 7 days with the attribute
- Views Products frequently with the attribute
- Bought Products with the attribute
- Bought Products in the last 7 days with the attribute
- Bought Products frequently with the attribute
- Viewed products with SKU
- Viewed products with SKU in the last 7 days
- Viewed products with SKU frequently
- Bought products with SKU
- Bought products with SKU in the last 7 days
- Bought products with SKU
Search
- Searched For…
- Searched For… Recently
- Searched For… Frequently
Previous Order – Cart Attribute
- Subtotal
- Total Items Quantity
- Total Weight
- Payment Method
- Shipping Method
- Shipping Postcode
- Shipping Region
- Shipping State/Province
- Shipping Country
- Ordered Date
Abandoned Cart
- Product SKU
- Items Qty
- Items Count
- Cart Total
- Specific Coupon Applied
- Abandoned Time (hours)
Previous Order – Product Attribute
- Product SKU
Send Campaigns/Follow-up’s and A/B Campaigns to Specific Segments
Real-time segments update or schedule
Manually manage segment records
Build Reports for the segment
Track segment records evolution per day

Goals

Define goals based on information generated by the extension

Use any of the following segments
- Conversions - Global
- Conversions – Campaign
- Forms – Subscriptions
- Forms – Entries
- Views - Global
- Views - Campaign
- Clicks - Global
- Clicks - Campaign
- Subscribers – Global
Define start date
Define end date
Define the expected variation in the segment

Senders

Have multiple Email and SMS senders
Senders can be from different domains

Transactional Emails

Send Magento® transactional emails
View Emails History

Reports

Campaigns Errors
Evolution Reports
Campaigns Coupons
Campaigns Conversions
Autoresponders Campaigns
Campaign Links
Transactional Logs

Info Windows

Window types
- Floating Window
- Sitebar
- Modal Window
- Information Window
Add as many as you want
Display to customers, guests or both
Block store navigation until the window is closed or a link in the floating window is clicked
Show after X seconds
Show after scrolling percentage
Show after X page views
Appearance animation
- Fade In
- Fade in Down
- Fade in Left
- Fade in Right
- Fade in Up
- Slide in Down
- Slide in Left
- Slide in Right
- Slide in Up
- TAAADAAA!!!!
- Flash
- Light Speed In
Define window position
- Top Left
- Top Center
- Top Right
- Center Left
- Center
- Center Right
- Bottom Left
- Bottom Center
- Bottom Right
Filter store display by
- Segments
- Store View
- Device Type
- Store Section
- Shopping Cart Attribute
- Product Attribute

Pricing

Define Prices based on formulas
- Define prices per product
  - Use conditional statements (IF)
- Define prices per customer
Available Variables
- Any product attributes
- Any customer attributes
- Any customer KPI
- Sales Stats

Sales Extra Costs

Use notes to map campaign costs to orders
View orders that match the campaign input

Advanced Reports

Products Performance
Search Performance
Orders
Expected Reorders
Product Recommendations
Venn
Each report can be built for a specific segment
Filter by time interval
Always built for these segments:
- Age
- Country
- Region
- Gender

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