Managing Goals

Goals were developed so store managers could in a very easy and fast way monitor top indicators, like number of subscribers, conversion, etc.
Go to "Email Marketing/Goals," and you will see a list of current Goals and their status.

Click “New Goal” and in the next page define what type of goal do you want to track:

• Conversions - Global
• Conversions - Segment
• Conversions - Campaign
• Views - Global
• Views - Segment
• Views - Campaign
• Clicks - Global
• Clicks - Segment
• Clicks - Campaign
• Subscribers - Global
• Subscribers – Segment
• Subscribers – Form
• Entries - Form

If you choose an option that is not "Global," you will be able to define which Segment/Campaign do you refer.
In this example, we choose "Conversions - Global."

• Variation – The variation about the existing value. Valid values: 19 - Expects final number; +19 - Expects Final Number to be increased by 19; +20% - Expects Final Number to be increased by 20%; -9 - Expects Final Number to be decreased by 9; -20% - Expects Final Number to be decreased by 20%
• Name – Goal's Name
• Description – Goal's Description
• Start Date
• End Date

After saving the goal we are redirected back to Goal's listing, and we can see the record we just added.



[Imagem indisponível no export Freshdesk — referência original]


Analyzing the above record, we are expected to reach an amount of 100€ in conversions by the end of the month.

• Original Value – The value before we define the goal. This value will be subtracted from the current value to determine status.
• Current Value – The current value of our goal. This value is updated on a daily basis, but you can update it by clicking "Refresh Current Values." When the result column is "Running," the current value progress background will change color based on progress.
• Red => Low completion
• Orange => Medium
• Green => High

When the "Result" column is "Failed" the cell background will be black. If the Result is "Accomplished" the background color will be dark green.

• Expected Value – The value to achieve.
• Result – The Goal Status